STEVE CENTRILLO Career Portfolio

CORPORATE CMO/SENIOR ADVERTISING EXECUTIVE

Executive Profile

A Chief Marketing Officer who has created brand sales and success for companies in a wide range of market segments.

An integrated marketing pioneer who has managed significant business units and large teams across multiple disciplines.

Conducts deep dives into category brand positions and initiates online word-of-mouth social sharing studies to uncover brand perceptions that lead to new brands, service offerings or innovative pricing structures.

A strong strategist, polished communicator and proven leader and mentor.

 

Career Portfolio Highlights

  • Recruited to revitalize FCB's flagship NY office. Made significant new hires, revamped New Business program. Added two significant accounts and generated $5 million from existing clients. Increased overall revenue by 10.5% ($11 million).
  • Hired by Grey Worldwide to start-up a new technology-focused division. Won four major accounts, generating $35 million in total revenue and 20% profit margin, ahead of target.
  • Grey Atlanta's escalating costs were diminishing profits. Increased profits from $65,000 to $4 million

Education Highlights

  • MBA, Marketing, FORDHAM UNIVERSITY
  • BS, Marketing & Management, FORDHAM UNIVERSITY
  • Executive Leadership Program (ELP), American Association of Advertising Agencies (4As)

Key Accounts

  • BellSouth, Borden, Drake's, The Coca-Cola Company, Gerber, Hershey, Hertz, IHOP, Kraft/Nabisco, Lysol Brands, Met Life, Motorola, Nokia, Oracle, Radisson Hotel Group, Unisys, Verizon

Proficiencies

Integrated Marketing

Branding

Advertising

New Business Development

Profitability

B2B, B2C

Account Management

Business/Brand/Creative Strategies

Social Media

Team Building

Leadership

Data Analytics

SEO, SEM

Salesforce CRM

CRO, MQL, UX

Selected Acheivements

Performance Results

 

Year 1 – Won $14MM account, BellSouth, within 6 months of hire

Year 2 – Increased revenue through organic growth from existing clients

Year 3 – Increased revenue through organic growth from existing clients and winning the $4MM Nokia account

Year 4 – Increased revenue via organic growth, Convergys new business win and Atlanta office revenue recognition plan

Career Experience

Managing Director

BARRIE D'ROZARIO DiLORENZO

New York, NY (2014 - Present)

Advertising agency with 50 employees. Key accounts include Hertz, Dollar and Thrifty rental car operations.

 

Managing Partner

smiths communications, inc.

New York, NY (2010 - 2014)

A brand navigation agency; clients included Hershey's, IHOP, Shaklee, Everlast and EGShares (asset management).

 

Marketing & Strategy Consultant

New York, NY (2007 - 2009)

Consulted with The Coca-Cola Company to develop a business strategy for an entirely new entrepreneurial division.

 

President & CEO

FCB NY OFFICE

New York, NY (2005 - 2006)

Led office with $120 million in annual revenues and 650 employees. Co-led FCB's worldwide agency re-launch team. Major clients included Kraft, Motorola, Qwest, Merck, Hampton Inn, ONDCP, Roche. New Business wins included Gerber and MetLife.

 

EVP, Managing Partner darkGrey/Chief Operating Officer, Grey Atlanta

GREY WORLDWIDE

New York, NY (2001 - 2005)

Led $38 million annual revenue multi-discipline media neutral "village" within Grey Worldwide. Responsible for 125 employees in NYC and the Atlanta regional office. Member of GWW Nokia Worldwide Management Council. Client new business wins included BellSouth, Nokia and Convergys.

 

Previously, SVP, Worldwide Account Director, for McCANN ERICKSON, New York, NY. Accounts included Motorola, Labatt's, Aon and Pearle Vision Center.

Contact

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