Spearheaded innovative itinerary development, global fleet deployment strategy, and, with Revenue Management, increased profits by 6% since its inception in 1994 through 2003, then 3% per year. (Carnival Cruise Lines)

Developed P&L Financial Model to maximize revenue of new itineraries being considered that optimized financial performance, in concert with Operations and Revenue Management. Achieved deployment/fuel savings of $33.5 Million in 2008-2009. (Carnival Cruise Lines)

Created a plan to convert laundry facilities to revenue-generating staterooms, resulting in over $10 Million of additional annual Net Revenue. (Carnival Cruise Lines)

Identified trends and insights that led to creation of 4 & 5 day cruises, 8 day and other itinerary patterns, first Smoke-Free Ship, Close-to-Home departure strategy, and, with Strategic Partner, introduced Carnival Vacation Club, the first timeshare-like program. (Carnival Cruise Lines)

Managed growth of Carnival Cruise Lines' co-branded credit card program achieving a 200% growth in cards. Led analysis, negotiated and executed new 5-year credit card contract, which increased profits by more than $5 Million per year. (Carnival Cruise Lines)

Developed marketing plans for Carnival SeaMiles MasterCard Credit Card Program that increased number of cards, amount spent onboard ships, and improving guest satisfaction. Increased profits by more than 10%. (Carnival Cruise Lines)

Managed marketing and advertising campaign for design, launch, and communication of new ships, major refurbishments, and itineraries in all media with Marketing Services. (Carnival Cruise Lines)

Created a plan to convert laundry facilities to revenue-generating staterooms, resulting in over $10 Million of additional annual Net Revenue. (Carnival Cruise Lines)

Directed Carnival Vacation Club Program offering 3-year membership cruise. Formulated with strategic partner, marketing plans and operational plans to increase number of memberships sold. Generated $41 Million and sold 19,000 memberships in 3 years. (Carnival Cruise Lines)

Managed growth of Carnival Cruise Lines' co-branded credit card program achieving a 200% growth in cards. Led analysis, negotiated and executed new 5-year credit card contract, which increased profits by more than $5 Million. (Carnival Cruise Lines)

Developed Strategic Plan through 2013 to restructure resources and investigate fleet deployment, international and domestic distribution strategies. (Royal Caribbean Cruise Limited)

Created M.I.S. 5-year Strategic Plan which received Board-approval for $6 Million investment. (Norwegian Cruise Line)

Spearheaded Strategic Plan that was instrumental in acquiring a $300 Million bond offering. (Norwegian Cruise Line)

Represented Carnival Corporation as Marketing Expert at SEC Committee hearings against monopoly, which resulted in purchase of Princess Cruises. (Carnival Cruise Lines)

Developed business-building opportunities with business-to-business travel partners including promotions and net rate operators which improved profit margins. (Carnival Cruise Lines)

Directed taskforce of Marketing, Sales and Corporate executives to identify revenue opportunities across cruise line divisions. Resulted in $20 Million of improvements in 1993. (Norwegian Cruise Line)

Spearheaded itinerary development and fleet deployment process which, with Revenue Management, increased profits by 6% since inception in 1994 through 2003, then 3% per year. (Carnival Cruise Lines)

Spearheaded 3 year global deployment strategy, which, together with Revenue Management, increased profit margins. (Carnival Cruise Lines)

Created Revenue Management Process resulting in increased revenue through optimization of Net Per Diem, Load Factor and Business Mix, a first for the cruise industry. Reorganized Inventory Control under Marketing resulting in more than 5% improvement in revenue. (Norwegian Cruise Line)

Established Revenue Management Process with weekly Revenue Management Meetings (Delphi Technique) with key stakeholders to review Revenue Management Reports identifying whether sailings would fill and implementing business-building promotions, which dramatically increased profits. (Carnival Cruise Lines)

Trained sales force and travel agents on global deployment strategy, itineraries, cruise length, destinations and product mix, as well as insights on vacation industry, and existing and desired customer base. (Carnival Cruise Lines)

Led marketing taskforce which evaluated Princess Cruises' POLAR Reservation System. Recommended Reservations System be built in-house. (Carnival Cruise Lines)

Directed a multi-disciplinary taskforce to specify new reservations system. Resulted in decision to build Reservations System in-house. (Norwegian Cruise Line)